Most of the most profitable and successful businesses in the world started with a good business concept. A good business concept is often born of necessity, and usually, a businessman with the acumen to see this apparent need, readily perceives this novel business concept and actualizes the concept in reality. A good example of a business that was born of necessity was the Liquid Paper. Last century, typewriters were mostly used instead of computers. Typographical errors were hard to correct in typewritten documents, and seeing this basic need for correction, Bette Nesmith Graham conceived of Liquid Paper, a correction fluid that netted her millions of dollars.
There are many more success examples of businesses that were born of necessity; although not all successful businesses were a product necessity. Some businesses do not dwell on what consumers actually need. These businesses created needs through the use of effective advertisement by saturating the minds of consumers with their ads. In cases like this, the need for the business products comes right after the advertisements of the products have saturated the consciousness of the consuming public. There are myriads of products in the market right now which consumers don’t need necessarily. Yet, because of good advertising strategies and tactics, people continue to buy and patronize these products.
Car sharing Apps and Services
One of the latest concepts in transportation and commuting, which definitely appeals to many people right now, is the concept of car sharing. The need for ridesharing has been there ever since the first car had been manufactured. In fact, even previous to the invention of cars, horse riding and wagon-riding were already shared. Hence, the concept of car sharing and ridesharing—although they appear to us as novel concepts—are no longer new. These concepts, however, appear to be fresh and new because of the use of apps which make it easy for commuters to find available ridesharing cars.
Car sharing has been pioneered by Uber. Afterwards, Lyft, Sidecar, and other car sharing companies copied and enhanced Uber’s business concept. Recently, more and more people are availing of these ridesharing services, and the companies involved in this business concept have been raking millions of dollars in profit. With effective advertisement and using discount codes such as that of the exciting uber promo code existing users, non-users of these car sharing services are encouraged to join the bandwagon of people who are lining up for the services of these companies. Yet, the successes of most car sharing companies are not without setbacks. Just like any other new business concepts that are gradually introduced into the actual business setting, there are many people who approach the ridesharing business concept with reservation and apprehension.
Likewise, lawsuits after lawsuits have been experienced by companies like Lyft and Uber, chipping away millions of dollars from their profits. This is because the business concept of car sharing is in conflict with the existing setups used by taxis and other commuting means. Additionally, the concept seems to find a workaround the existing transportation legalities. The consuming public is tentatively watching the outcome of these lawsuits to see if these new car sharing schemes can weather the troubles brought about by these legal problems. The initial enthusiasm of people, however, about ridesharing may be tempered by the setbacks posed by these legal problems.